If you are interested in promoting your content through online ads, you have probably heard about retargeting, RTB, and content retargeting. The processes behind these terms are complex and highly…
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advertising Archives - Boost The News - Media monitoring done right!
In his interesting article “Why the ad blocking panic shouldn’t scare smart publishers”, Demian Farnworth writes about the decline of online advertising as a monetization strategy for bloggers and publishers….
There are too many marketers out there saying that branding is all about impression. They have no idea how wrong they are. Forget about brand integrity and quality, and see…
Advertisement guidebooks give insane tips on how to convert readers using sleazy tricks. The truth is that internet users are smarter than advertisers think, and they are sick of mediocre…
Our attention span is now shorter than the one of a goldfish, and the internet has a lot to do with this. In the era of information, we should be…
