Online publishers face two main challenges: increasing traffic, and monetizing content. Here’s a strategy that can help you achieve both goals.

If you are an online publisher – whether a blogger, owner of a small website, or editor-in-chief of a big news portal – you know what is bothering you (and other publishers around the world) the most. Two words: traffic, and money.

Traffic is the online publisher’s biggest challenge in our era of content abundance. Bringing readers to articles is a daily battle fought by publishers.  The life-cycle of an average article is short – most articles enjoy only a brief moment of fame, and then are left, unread by the majority of potential readers. In the sea of online content, they sail away, never again to be found…

Monetization of content is a second major problem. Publishers around the globe struggle to find the right monetization model for their content,  not always with success: AdWords, sponsored content, content recommendations, premium content. We’ve tried them, criticized them, and left them.

It’s time to try another strategy, one that will enable you to monetize your content, and at the same time increase traffic, making sure that no article is left unread. It’s time to boost the news.

How does it work?

You write dozens of great articles. In many of them, you mention brands and business whose work you like. For these businesses, this is a great form of PR, so they obviously have the interest to promote your article and let as many people as possible see it. This is what Boost the News lets them do.

When you have an interesting article that mentions a certain brand, send this article to the brand using Boost the News. The brands can then launch an online ad campaign for the article. It means that thousands of ads of your article will appear online. This is how the statistics of an article promoted through Boost the News look like:

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Take a good look at the graphs again: having your article promoted with Boost the News, you get up to 2.5 times more views to your article! That’s A LOT of extra traffic!

But that’s not all – after all, by allowing brands to promote your articles, you’re also doing them a great PR service. So why shouldn’t they pay you?! With Boost the News, you get direct revenues for every promoted article! How’s that as a monetizing strategy?! Make sure you don’t leave your great content unread!

Join the discussion One Comment

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